Every company wants to acquire only top talent from day one. Why? Well, that’s how a company can increase its chances for success — by hiring the best people on the outset.
Unfortunately, these shining examples of an employee want a company where steps to elevate one’s career are available. This can be quite challenging for a startup company, especially when there are many big companies waiting to take them as soon as they go into the job market.
Now, the question is, how can you attract great employees when you are still not well-known in the job market? Don’t lose hope. Even if you can’t compete with large corporations, there are ways to convince them to work for you.
Here are 3 strategies you can use to convince top talents to choose your company.
1. Shape a company that will do something big.
To attract top talent, you must start with building a business that people will want to become a part of. Anything else, including where to position your business is secondary. A headhunting agency provides a service that will help you convince great people to join your company.
Have a Mission and Vision
As a startup, you won’t have financial resources to offer a huge salary to your employees. But with a great mission and vision, you can excite and convince top talent to work for you. Build your business brand from day one.
Start by sharing your vision and presenting your business in the best way possible.
Promote a Modern Work Environment
Nowadays, for a company to have a competitive advantage, they need to offer a fun work culture and a challenging job. You can attract top talent with an open work space that allows for open communication.
By having an open and democratic company culture, it’s easier to generate new ideas through collaboration among employees.
Build a Network
Always be open and build your brand by becoming an inspiration. Share what you’ve learned in building a startup. Through speaking engagements, you can promote your company and entice potential employees. Plus, it’s essential to network and keep building relationships.
2. Don’t be stingy with rewards and benefits.
Top talent want to feel that you appreciate their education, skills and experience. Make sure the benefits and pay you offer them reflect their value. If you want to keep a highly talented person to yourself, shelling out some extra weeks of vacation and cash will give you the edge.
External perks can also create genuine motivation among your employees.
- You can permit a flexible work schedule for an employee. This way, he or she can take care of personal issues without having to use paid leaves every time.
- Free meals such as veritable buffets with snacks can help your employees save money.
- Entertainment options, wellness programs, and free gifts can help employees feel valued.
- Provide vacations, parental leave and other services to attract a top talent. If you can’t compete with the pay offered by huge companies, provide unique, personalized incentives.
3. Offer variety and advancement.
Talented people like a challenge and don’t enjoy working on boring projects. Doing the same thing every single day can tire a person out, leaving him or her bored to death.
- Offer a position that allows for variety to entice top talent your way when they’re looking for a job. For instance, don’t let sales managers stay in the office the whole day. Instead, let them join seminars and attend networking events and groups.
- Top talent look forward to joining a startup in the hopes of getting a top position in the future. Make sure to offer advancement opportunities to deserving employees. Prioritize those who contributed a lot to your company’s success.
- Show your growth opportunities. This will assure top talents that they can develop their career with your startup. This is crucial for retention, once they start planning their future with the company.
Attracting top talent is all about giving employees a sense of empowerment and engagement. Consider getting the best recruitment agency on-board to get the right people in your startup.
Remember, it’s much more important to retain talented employees. Be flexible and modify your policies to match the current need of today’s workforce.
A passionate recruiter with more than 12 years in the executive search industry, Payal Bhatia is an international headhunter and business partner for RM & Associates in the MENA region specializing in the FMCG, retail, telecom and engineering sectors.