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When your business is already small, the idea of hiring a whole new professional may seem a bit daunting. You’re working with a smaller budget, and you don’t have a ton of office space to bring in new people.

A social media manager is almost always a must. This person can help you meet your goals faster while improving the way your business functions from the inside out. If you don’t already have a social media manager, you’d better start looking for one.

1. You Don’t Have Time to Do It Yourself

You’re already too busy! A lot of important responsibilities have fallen into your lap. You’re still establishing yourself and pushing your business to expand. You’re going to need to sleep and eat lunch eventually, and you can only spread yourself so thin. Avoid the fruitless task of multitasking, especially when you’re working with multiple complex tasks. By hiring a social media manager, you’re allowing someone else who is capable and competent to take over a significant portion of your online outreach efforts.

2. You Can Make the Most of Your Marketing Efforts

Social media marketing is a necessary part of any marketing strategy. If you haven’t thoroughly integrated your social media channels into your marketing plan, you could inadvertently be alienating thousands (if not millions) of people who would be interested in your messaging.

It’s not good enough to halfheartedly throw a post onto your Instagram once in a while. You need to have your ads and hashtags targeted properly. Social media marketing is a beast all of its own, and it’s best left up to someone familiar with the intricacies of social media.

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3. You Can Develop a Better Service Strategy

Customers are changing. They’re used to the fast pace of the internet, and they want their questions and comments answered immediately. When customers have something to say to you, they’re more likely now than they ever were to reach out to you on your social media channels.

A social media manager can help you develop a customer service strategy that fits with the culture of your small business. People will get answers faster, and everyone will be on the same page about how to handle public feedback.

4. Your Brand Can Grow Strong Quickly

A social media manager can help you build a bigger audience, even when you aren’t running an active marketing campaign. By fine tuning posts to target trends and fads common among your target demographic, social media managers have the ability to craft valuable content that may even become viral.

If people like the things you post, they’re going to follow you. You’ll be drawing in more people while gaining valuable insights about what your customers care about.

5. There Are Professionals Specifically For That Purpose

There’s a reason why social media management has become a career all of its own. The way that customers like to interact with brands has changed over the years. Doing things the old way simply won’t cut it anymore. This is the whole reason social media management jobs exist now.

It’s a different kind of management that requires a specific skill set, and it’s not something anyone can walk in off the street and do. By hiring someone who is actually qualified to do the job, you know that your efforts aren’t going to be wasted.

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You can rest easy knowing that things are being taken care of by someone who is familiar with the way social media content works.

In short, hiring a social media manager will help your small business or startup realize all of its untapped potential. You can’t afford to overlook the power of social media – especially not while you’re trying to take your business to new heights.


With a background in business administration and management, Tess Pajaron currently works at Open Colleges, Australia’s leading online educator. She likes to cover stories in careers and marketing.

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